It used to be enough... just being Disney or ABC Television. But those days are past. If you think that even the largest media giants don't depend on the contributions of every individual that works for them, then you're underestimating your own value.
All great minds are drawn to the new next. Today more than ever, the Disney - ABC Television Group depends on the unique perspectives and savvy expertise of thousands of passionate employees around the globe, just as all companies do. They are fortunate to have some of the best and brightest among their ranks. But good people are in demand and companies like DABC understand that if you don't provide an arena large enough to accommodate personal growth, the best and brightest will soon move on.
So how do you attract, retain and motivate talented individuals? Let them tell you in their own words. Anything less would just be more fiction. Using interviews with actual DABC employees located around the globe, Openfield Creative delivered a "passion video" that took home a Gold award from the AdClub's annual ADDY Awards in 2009.